Trent wears many hats, and rarely does he put in less than a 15-hour day. As the owner of Greeley Hat Works, the MAD HATTER is the definition of an entrepreneur, trend-setter, and mover-and-shaker, but the most important things in his life are people and community. His family, including his three kids, take precedence; experiences from his everyday life infuse and inspire his profession. Many of his close friends and customers would go so far as to feel that they are family, too. Trent challenges the people in his life to constantly aspire for greatness and never accept the standard.